Winning Strategy

Webinar: How to develop a winning strategy for your proposals

Great proposals don't just happen by getting inputs from everyone into a document and doing post-facto reviews. Identifying and picking the right "win strategy" should be the first step in your proposal creation process. The right strategy gives your proposal a direction, brings everyone onto the same page, and gets them to provide the right inputs and talk the same language.

In this free webinar, you will be able to appreciate the techniques that go into developing a winning strategy for all your proposals. The technique will help you communicate with all stakeholders, so your proposal shines through a heap of other documents and wins in the market!

After watching this webinar, you will be able to:

1. Better understand and incorporate the client context and RFP expectations into your proposal
2. Develop and test various hypotheses for winning and select the best one
3. Identify and map your organizational capabilities and differentiators into your proposal
4. Get buy-ins for your "win strategy" from your peers, superiors and cross-functional teams

While proposal creation process could be inherently complex, it doesn't have to be a mystery. This webinar will provide you the right tools and insights on how to go about your proposal in a structured manner, develop a coherent strategy and ultimately win your client's business.

About the Presenter:

Krishnakumar (KK) comes with 28+ years of deep IT experience across India, USA, Australia and Singapore. He has worked with world class organizations like IBM, PriceWaterhouse Coopers, Siemens and Mastek. KK has performed in a wide spectrum of roles from large Client Account Management, Consulting, Technology Lead, Pre Sales and Organization Process Head. KK has led many large ERP and Outsourcing deals. KK is Certified at Practitioner level with the Association of Proposal Management Professionals ( KK is also a contributing author to APMP’s Body of Knowledge (BOK) and the APMP Journal.

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